Personalization and variable data are terms used to describe the use of variable text to better target your mail piece to the addressee.

For example, let’s assume you are selling your widget using a letter. Even though your widget is a great product for all homes, your sales pitch for people with children is different than those without children. Using this information, you can target your letter to the family receiving the mail piece. If they have children, you can talk about and show them a family with children using your widget. Call us immediately if you want to increase your response rate and increase your return on investment.

Letters and self-mailers are typical items personalized. You can choose to personalize text and/or images in any combination that best suits your mail campaign needs.

In our example above in the first question we gave you explained how it can be done with two versions. Fact is, there are no limits to the number of versions you can have.

Yes, we can personalize in full color or black & white.